Le Slip français puts on a new logo

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In 2011 , Le Slip Français was born . At the time, you had to pull out all the stops to be 100% made in France and produce briefs less than 250 km from those who wore them. It was a bet, a bias. In ten years, the brand which started from a joke between friends from business school (the friends of HEC of Guillaume Gibault, its founder, who suggested that he launch a brand of underpants), has succeeded in becoming a model of the textiles made in France . We remember the campaign "the change of slip is now" which took up the words of François Hollande, and "the chef's surprise" in which a pair of eggs was sublimated under a French slip.

Today, the Made in France challenge has been met with flying colors: the brand now wishes to emphasize "its love of the local" and its commitment to the French textile industry to "make things happen" as underlined by its website. While briefs logically represented 100% of sales at the start (the brand only offering briefs ) , the French Slip has now diversified by offering clothing jewelry retouch service and accessories for men and women : sales of briefs no longer represent than 40% of its turnover. Faced wit Slip français = revolution was self -evident in people's minds. Especially since the brands proudly displaying the blue-white-red were few at the time. For the story of the cockade, red and blue were the colors of the city of Paris at the time, while white symbolized Royalty .


It is said that at the approach of the Revolution, Bailly (Mayor of Paris) would have given the blue and red cockade (sign of rallying of the Parisian bour bit like a slip. The new logo of Le Slip français no longer puts the spotlight on the Revolution or France , because the brand claims to now want to differentiate itself from the others who have also adopted the colors of the tricolor flag.If the French Slip keeps red and blue - red for the background and blue for the heart - it now includes a green triangle "symbol of commitment to responsible sectors and materials" (as we can read on their Facebook page) which "points the way , to bring more clarity to our identity" and show the direction to take.

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