The words "smoothies" and "coworking"

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became symbols of hipster startups after the entrepreneur's interview with the "Secret firmy" publication. Zulu Alpha Kilo The Canadian advertising agency Zulu Alpha Kilo reveals the deep problems of its industry in humorous videos. For example, in one of them, the company showed how employees of other fields react to the client's offer to first try the product and only then pay for it (if they like it). In this way, the company reveals the traditional mechanics of the tender, in which the agency prepares for the presentation, develops an idea, spends financial and other resources on it, not being sure that it will all pay off.
  
In the video, sellers, personal trainers and artists are perplexed by a proposal with such mechanics: In the second campaign, the agency addressed the problem of the ridiculous content of its colleagues' websites, where you can often find an Specific Database abundance of professional slang, self-aggrandizing phrases, philosophical reflections on the company's mission, and funny photos of employees with grimaces.



Zulu Alpha Kilo demonstrated all the worst features of websites and agency manifestos in a video and on a special platform. The video hyperbolically demonstrates ideas about work in advertising: the hero-founder of the company, Franko Zulu, stands with a glass of whiskey against the background of a wall with the name of the company, and the "super chief creative director" sits on the toilet right in the office.